As we've come to learn at NEU, it's absolutely critical to be on top of your online performance. Even though it may seem like everything works smoothly, how can you know prospective clients are able to find their way to the right pages? People may be able to find your website easily, but how do they interact with it once there? Do they have trouble finding contact information, is load time slow, is your navigation misleading? Luckily, you don’t need to be a data scientist to get basic insights. There are both simple and cheap ways to keep track of what’s really happening on your site.
Supercharge your analytics with visitor recordings and heatmaps. Google analytics has been great instrumental to us in collecting valuable data from all website traffic such as demographics, referral source, and medium, but we knew something was missing. The high level user behavior flow didn’t give us a great picture of how and why users progressed from page to page. That’s where the two tools Smartlook and Inspectlet come in to help. While Inspectlet provides both paid and free plans, Smartlook is #free99 all the time.